The new chief executive of NokScoot vowed yesterday to bring the medium-to-long-haul low-cost carrier to new heights. Yodchai: Wants to raise brand outlookYodchai Sudhidhanakul set his sights on doubling passengers to over 2 million next year from this year's expected 1.1 million while expanding the network and fleet. Embracing independent travellers along with staple group tours and boosting brand awareness are goals for the new boss. Mr Yodchai, who succeeded Piya Yodmani, outlined the growth strategy to the Bangkok Post before taking the helm at NokScoot today after an Oct 24 board approval. Mr Yodchai said the International Civil Aviation Organization's recent lifting of the red flag against Thailand allows NokScoot to set its future expansion in motion.

Source: Bangkok Post November 01, 2017 00:11 UTC